Social Media Managed Service

Redmoor provides a managed social media service to both individual GP practices and Primary Care Networks that will help them develop a presence on Facebook, Instagram, and Twitter (X), without the burden and pressures associated with managing social media channels.

This approach allows key messages around topics such as population health and important practice information to be effectively communicated with patients. The programme is proving very effective in increasing the use of digital tools like the NHS App and online consultation solutions.

The SMMS team takes care of everything, as detailed below.

Social Media stats since April 2022

41,000,000

Reaches

750

Live Pages

308,000

Followers

2,900,000

Page Engagements

Our managed service includes:

Creation of new social media pages or enhancing existing ones.

Access to our support centre: support@redmoorhealth.co.uk (Mon-Friday 9am-5pm).

Posting weekly topical social media campaigns, using a mixture of national and population health messages.

Regular webinars, training sessions and advice on how to manage and develop social media as a comms tool.

Creation of bespoke campaigns for your organisation, including designing visual content and writing copy.

Moderation of pages to reduce the pressure on busy teams, including replying to comments on your behalf.

Creation of closed Facebook groups, for example, for long-term conditions or PPGs.

Monthly reporting to show how your page and campaigns are performing.

Access to resources such as how-to guides, toolkits, and case studies.

Campaign Schedule

01.01.25 – Dry January

03.01.25 – Blue Monday 3rd – S.A.D

06.01.25 – Urgent Medical Help

08.01.25 – Healthy Start Card

11.01.25 – International Thank You Day

13.01.25 – National Obesity Awareness Week

15.01.25 – NHS Talking Therapies

19.01.25 – World Religion Day 19th

20.01.25 – Cervical Cancer Prevention Week

22.01.25 – Contraceptive – No Prescription

24.01.25 – How to Deal with Phlegm/Cough

27.01.25 – Medicine Safety

29.01.25 – Healthy Lunch Ideas

31.01.25 – Perimenopause

02.12.24 – World Aids Day

04.12.24 – Day of People with Disabilities

06.12.24 – International Volunteer Day

09.12.24 – How To Wash Your Hands

11.12.24 – UTI

13.12.24 – NSPCC – Childline

16.12.24 – Medicine Cabinet – Don’t Feel ‘Ruff’

18.12.24 – Pharmacy First

20.12.24 – Tis the Reason – Drink Driving

23.12.24 – Samaritans

25.12.24 – NHS 111

27.12.24 – Emergency Prescriptions

30.12.24 – Alcohol Drink Free Days

Useful Resources

Why use social media as a comms tool?

Connect with your audience

Research shows that 84% of people are active on social media, with most of those people using it daily. This provides health and social care organisations with a real opportunity to promote regular messages.

When used properly, social media can build advocates for your organisation online as well as being a key part of the digital front door.

You might already be online

There has been a rapid growth in unofficial Facebook pages which are created when people ‘check-in’ or ‘tag’ organisations in personal posts.

These unofficial pages appear genuine, but the organisation has no control over the content. In an average area, at least 50% of organisations will have one of these unofficial Facebook pages.

Why not search now to see if you have an unofficial Facebook presence? Simply search for your organisation on Facebook.

Encourage patients to use digital

Social Media is proving highly effective in promoting the use of digital tools such as the NHS App and online consultation solutions.

By engaging with patients through various social media platforms, healthcare providers can raise awareness about these digital resources, educate users on their benefits, and provide step-by-step guides to facilitate adoption.

”Without the support of Redmoor Health, we wouldn’t be where we are as a practice today. The knowledge, encouragement, and support they provide has enabled us to use social media in a really positive and creative way to communicate and engage with our patients - Thank you!
Cath MclennenIT Lead at Bay Medical Group