Redmoor provides a managed social media service to both individual GP practices and networks that will help them develop a presence on Facebook, Instagram, and X (Twitter), without the burden and pressures associated with managing social media channels.
This approach allows key messages around topics such as population health and important practice information to be effectively communicated with patients whilst freeing up staff time to focus on patient care.
Creation of new social media pages or enhancing existing ones.
Access to our support centre: support@redmoorhealth.co.uk (Mon-Friday 9am-5pm).
Posting weekly topical social media campaigns, using a mixture of national and population health messages.
Regular webinars, training sessions and advice on how to manage and develop social media as a comms tool.
Creation of bespoke campaigns for your organisation, including designing visual content and writing copy.
Moderation of pages to reduce the pressure on practice teams, including replying to comments on your behalf.
Creation of closed Facebook groups, for example, for long-term conditions or PPGs.
Monthly reporting to show how your page and campaigns are performing.
Access to resources such as how-to guides, toolkits, and case studies.
These are some examples of recent campaigns created within the Social Media Managed Service offering.
Research shows that 84% of people are active on social media, with most of those people using it daily. This provides GP practices with a real opportunity to promote regular messages out to patients.
When used properly, social media can build advocates amongst the patient population as well as being a key part of the digital front door.
There has been a rapid growth in unofficial Facebook pages which are created when patients ‘check-in’ or ‘tag’ practices in their own posts.
These unofficial pages appear genuine, but the content is created by patients. Practice teams have no control over this content. In an average area, at least 50% of practices will have one of these unofficial Facebook pages.
Why not search now to see if your practice has an unofficial Facebook presence? Simply search your practice name on Facebook.
Social Media is proving highly effective in promoting the use of digital tools such as the NHS App and online consultation solutions.
By engaging with patients through various social media platforms, healthcare providers can raise awareness about these digital resources, educate users on their benefits, and provide step-by-step guides to facilitate adoption.
”Without the support of Redmoor Health, we wouldn’t be where we are as a practice today. The knowledge, encouragement, and support they provide has enabled us to use social media in a really positive and creative way to communicate and engage with our patients - Thank you!
Cath MclennenIT Lead at Bay Medical Group
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